Mobile Value Added Services (MVAS) Market in India, By [VAS Types (Consumer, Enterprise, Network), Delivery Platforms (SMS, CRBT, IVR, WAP), Users (Students, Business) Regions, Verticals (mEntertainment, mCommerce, mBanking, mEducation, mHealth, mGovernance, mAgriculture) ] – Trends & Forecast: 2015–2020

    Published: May 2015Report ID: MVHCM011569 Pages
    69
    Pages
    76
    Tables
    46
    Figures
    10
    Countries

    Report Summary

    Internet penetration in India has increased over the years and it has largely been possible due to enhanced quality services by telecom operators at competitive rates. Increasing quality of handsets at affordable rates, quality services by telecom providers, need of information, entertainment and M-commerce are driving the growth of mobile value added services. As the Indian consumers have upgraded themselves to smartphones, popular values added services (VAS) such as short service message, astrology updates, news alerts and weather updates have been replaced by applications which have sophisticated features to meet consumer demands. Mobile-Commerce, Mobile-Governance, Mobile-Health and Mobile-Education are the future of mobile value added services (M-VAS) market in India. Some of the major market players of mobile value added service market in India are Vodafone, Airtel, and BSNL. The report provides unique insights into and in-depth analysis of mobile value added services market in India, drivers and restraints as well as growth opportunities. It also contains analysis and forecasted revenues, competitive landscape, company profiles and industry trends.

    Key Questions Answered in This Report

    • What are the key market trends and growth drivers?
    • Who are the major players and what are their market strategies?
    • What is the market size and forecast for the coming years?
    • What are the regional market dynamics and opportunities?

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    Category:ICT
    Industry:ICT
    Published:May 2015
    Pages:69